by Naomi Pfefferman, JewishJournal.com

As Alicia Silverstone stands at the counter of the vegan Cafe Flourish in Los Angeles, she’s not immediately recognizable as the vixen in Aerosmith music videos or the girl who played the iconic Beverly Hills princess, Cher, in the movie “Clueless” (1995).

On this day, her blonde hair is in a makeshift bun; her scruffy black jacket and pants hiding her lean frame in a manner her “Clueless” character might have dubbed “ensemble-y challenged.”

Yet this Alicia Silverstone, 33, is probably the opposite of clueless in adult terms. She has become one of Hollywood’s most recognizable conservationists, a reuse-recycling advocate and all-around vegan ambassador.

Her latest accomplishment is “The Kind Diet: A Simple Guide to Feeling Great, Losing Weight, and Saving the Planet” (Rodale), a book offering both encouragement and information for a plant-based diet.

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